A dress code in your business is not the limiting force on creativity and freedom it’s made out to be. There has been a trend moving towards more leniency with dress codes over the past few decades. Some companies have even completely removed their dress codes.
Why Bother With Dress Codes in Your Business?
A workplace without a dress code runs the risk of appearing unprofessional and affecting customer perceptions negatively. Here are some of the best reasons for integrating a dress code into your workplace:
1. Creates Long-Lasting First Impressions
It’s important to make a great first impression. A dress code shows that your company is trustworthy and professional. If your company has employees in uniforms, it’s also a great opportunity to create brand awareness.
2. Establishes Reputation
Your appearance impacts your reputation. While it would be nice if people were judged solely on their performance, realistically people are judged on their appearance as well. This doesn’t mean you need to run out and purchase a new fancy wardrobe, but it is important to dress appropriately for what is standard attire in your job or industry.
3. Boosts Credibility
Whether you like it or not, your clothing speaks volumes about your brand. Uniforms have a serious effect on your ability to achieve success. Your appearance has a strong influence on other people’s perception of your trustworthiness, intelligence, financial success, authority, and suitability for promotion. What you wear communicates who you are in the minds of others.
4. Increases Confidence
Looking good leads to feeling good. Having employees dress well every day may just be what gives them that extra boost to feel their best throughout the workday.
5. Leads to Higher Productivity Levels
Employees tend to be much more productive when they are in uniform or dressed in “work clothes.” Some of the most successful people in the world wear the same outfit every day specifically to be more productive. The CEO of Facebook, Mark Zuckerberg, wears the same T-Shirt to work every day. By making fewer decisions about what to wear, he claims it is easier to make more important decisions regarding his business.
6. Garners Respect
Dress codes make higher-ups in companies more identifiable which makes it easier for subordinates to know who has the authority and who they report to. Proper attire garners respect on a psychological level. Most people wouldn’t want to answer to somebody wearing pajama bottoms and an undershirt.
Why Improve Your Business’s Dress Code with American Wear?
A dress code policy teaches your staff how to dress in a way that reflects your brand and its values. Striking a balance of a relaxing dress code policy with guidelines for staff to dress in a way that is respectful to clients and colleagues, while being appropriate for the environment they are in, is imperative.
You want to impose a dress code that is both agreeable to employees and represents the ideals, value, and branding of your company. American Wear is here to help. We offer a wide variety of professional uniforms with customization options available.
For more information, contact us today at (973) 414-9200 or request a quote here.
